The company was founded in 1999. The headquarters are located in Stockholm, Sweden. Avanza holding is an online stock broker. As of 2018 it has more than 50% of market share for online brokers in Sweden. It provides financial solutions to high-net-individuals as well as day traders and corporate clients. It has a number of subsidiaries like Avanza Bank, Avanza Fonder AB, Forsakringsaktiebolaget Avanza Pension, Avanza Forvalting AB and Placera Media Stockholm AB (publisher of financial magazines). The company has approximately 390 employees.